Does the name Sonoma and Williams sound very familiar to you? You would have heard it because they are a consumer retail company. They are into selling kitchenware, furniture, linen etc. They also sell house wares and also sell special kind of food products. They are a NYSE (New York Stock Exchange) listed company. You would find the company with the name WSM on the stock list.
The company has large network of retail stores all over the world. In all there are over 500 stores. The company’s headquarters are based at San Francisco in California in the United States of America. They have many brands under them which are called West Elm, William-Sonoma home, and Pottery Barn Bed. They employ over 7000 people on a full time basis. With such a large network and customers they are also generating a lot of revenues to the tune of over $4 billion.
The company was set up in the year by 1956. It was set up by Charles E. Williams in a place called Sonoma. In the beginning the company sold kitchenware for a small customer base. Friends and family members of Charles seeing the kitchenware he sold advised him to change locations to San Francisco to expand his business. Once he moved to San Francisco he expanded by printing mail order catalogs for the customers. The company went public in the year 1983 by listing in the New York Stock Exchange (NYSE).
By 2001 the company had set up its first international retail store in Canada. Then there was no looking back with new stores in Puerto Rico, Calgary, Toronto and Vancouver. The company also started a TV program in collaboration with CBS called “The 5-Minute Cooking School”. This show showcased various cuisines, methods of cooking and many new recipes for its viewers. The company’s products were selected by Oprah in her list of favorite things for two consecutive years in 2004 and 2005.